The *business* of software

Paul Kenny on how to learn to love your inner sales person

If you think that your software sells itself, or find sales distasteful and sordid, then prepare to be challenged.

Paul Kenny starts off his talk by asking the audience to agree or disagree with statements such as:

"I really love being sold to"
"Generally speaking, sales people disappoint me"

In response, he says "What you've experienced in your life are banal, mediocre, inappropriate sales techniques. Over the next hour, I'm going to make it my mission to put you in touch with your inner sales person. I'm going to help you love your sales people a little bit more."

And, dammit, I think he pulls it off.

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