Business of Software

The *business* of software

Martin H. Normark
  • 28, Male
  • Struer
  • Denmark
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Martin H. Normark and Nat are now friends
November 21, 2009
Martin H. Normark and Jocelyn Powell are now friends
November 10, 2009
@martinhn
August 8, 2009
European Software Conference at Kempinski Hotel Bristol Berlin
November 7, 2009 to November 8, 2009
The 9th European Software Conference, the premier event for anyone in Europe doing business with or around software development. Interesting topics around the web, the mobile and the desktop sector of our market, lots of networking and fun like alwa…
August 7, 2009
August 7, 2009
In general, it's very bad practise to force the user to make a choice that's irrelevant. Should be obvious - but apparently it isn't. This utility has some useful tools for credit card handling: http://www.codeproject.com/KB/aspnet/UltimateCreditCa
April 28, 2009
What's with that?! (websites that make you pick your credit card from a drop down) There are well documented methods of determining the credit card type form the number - so why bother the customer about it. I agree with you entirely on that point.…
April 27, 2009
@Jason Cohen Interesting blog post. It makes pretty good sense to limit your offerings, but still give the user a choice they can make on their own. @Jason Glover I think login screens can easily get too complicated because of too many options.,…
April 27, 2009
It is so easy to overwhelm a user with too many options. As you study applications with great design you notice quickly that they have one "typical" option that is shown first and then some link/button that reveals more options that are initially hi…
April 27, 2009
There's interesting data showing that (a) some choice is better than no choice, but that (b) too much choice is worse than a little choice. To be specific, both about quantities and the studies, see this post about choice in blogs and business. An…
April 27, 2009
April 25, 2009
Martin H. Normark added a discussion
Hi Should you always provide as many choices as possible? Let me give you some examples: - If you accept all types of credit cards, and other payment methods - you'd expect your conversion rate to increase, because you can convert those using les…
April 25, 2009
@martinhn
April 23, 2009
Martin H. Normark is now a member of Business of Software
April 23, 2009

Profile Information

I am interested in
Customer Service, Online marketing, Software development, Software management
I am an expert in
Software development
Job title
Co-founder and Software Developer
Company name
Milkshake Software
Web site
http://www.milkshakehq.com
Blog
http://blog.milkshakehq.com

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