The *business* of software
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Mark Dalgarno
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Latest Activity
The Falling off a log theory and other observations on the software industry at Red Gate Software
May 20, 2010 from 6:30pm to 8:30pm
Allan Kelly will be our speaker at May's Software East event.
Synopsis
Allan Kelly believes that starting your own software company is as easy as falling off a log. That doesn't mean you will last very long., most will fail within the first year.…
I think Chad has pretty much nailed it. :) I've been self-employed as an internet marketer for awhile now...but let me tell you it was HARD to keep from doubting my own abilities and giving up for the longest time. I did just as Chad has suggested..…
We use a freemium model for LyteRAD a platform for code free database apps. I cannot comment with exact numbers on the conversion rate, but its generally around 5%, but then we could debate about how much to give away free and change the ratio. Thou…
We've tried AdWords (Search and Content), LinkedIn and Overture (Yahoo).
We've had business via AdWords but were unable to identify business via LinkedIn or Overture and so stopped these two.
I'd suggest doing a lot of research before starting you…
Hi Mark,
The writing of Lincoln Murphy at SixteenVentures.com is well worth reading - http://sixteenventures.com/blog/
Somewhere he writes about an equation that I found useful. From memory, it read something like:
TAM x Reach % x Sign Up % x Con…
From my experience successfull Freemium models conversation rates can range from 1% to 10-15% It all depends on the market segment. in B2C, 1-2% is considered good enough if you are able to drive big volume. in B2B, you need more than that but if yo…
Our Code-Roller product uses the freemium model. A conversion rate by itself is an almost meaningless piece of information without a better understanding of the underlying business model. Not all freemium business models are the same. Check out this…
It is too bad you don't live in San Francisco because there is a Freemium Summit happening on March 26 with an impressive array of confirmed speakers. Take a look and see if you may be able to gather any useful information on the site before and aft…
Profile Information
- I am interested in
- Opportunities & Fun
- I am an expert in
- Software Development Management, Software Product Lines, Model-Driven Development
- Job title
- Director
- Company name
- Software Acumen
- Web site
- http://www.software-acumen.com/
Comment Wall (5 comments)
- At 9:29pm on January 31, 2010,
Stephen Harrison said… - Nope, still same day job and doing my own stuff in the evening. Now I'm wondering what I broke on my profile to make you think I'd changed jobs (or maybe you just picked up on my wishes!)
- At 6:06pm on January 23, 2009,
Martin Kleppmann said… - Thanks for pointing out the forum post -- highly relevant!
- At 4:20pm on December 2, 2008,
Bill Montgomery said… - Mark,
John Mellotte will contact you. His email address is johnm@corumgroup.com and his cell number is '+44 7990 556231
Regards
Bill
- At 7:04pm on November 11, 2008,
Mohammed Mudassir Azeemi said… - I am big fan of Pirates of Silicon Valley though :) That's where I got that Icon!
- At 6:16pm on November 11, 2008,
Mohammed Mudassir Azeemi said…
- Nope, don't follow Football religiously. But I am huge Cricket Fan!
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