The *business* of software
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Dave Collins
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Who's attending BoS2010?
Replied Aug 18
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Hi Jay,
I'm attending this year's conference for the first time.
Our company offers a range of services designed to help software companies improve their marketing, visibility and sales.
We specialise in AdWords management, conversion optimisatio…
Hi Manuel,
There's some good advice here already. But the best (in my opinion) came from Mark Dalgarno: learn how to use the system. Google's defaults are not in your favour.
Another tip: you obviously have to measure the results of your Google Ad…
London BoS dinner - February 2010 at Bertorelli's Restaurant
February 25, 2010 from 7:30pm to 10pm
Food, drink and discussion about the business of software.
Hi all,
Only 24 hours to go now.
I guarantee that your Google AdWords account is wasting money. And I guarantee that tomorrow's webinar will help you recover some of that money.
I also guarantee that you have never come across some of the ideas b…
Great! I just passed it along to a school and an insurance company. Should be a diverse group of listeners :-)
Absolutely. We work with a lot of non-software companies, including dentistry, real estate, prenatal care, tourism, hotels, software, design, technology and more...
Thanks Sharon.
Dave,
Do you mind if I pass this link on to a non-software company interested in pursuing AdWords?
Sharon
Hi all,As a Qualified AdWords Company, we've worked with hundreds of AdWords accounts for more than nine years.Two depressing facts emerge time after time:Fact 1: Most AdWords accounts lose money without the account holder realising.Fact 2: The main…
Me too - is no-one else interested?
It depends on the exact date, but yes, I'm interested.
A-B and multivariate testing can have an incredible impact. We're seeing great results for some of our clients, and are planning on introducing a new service in January.
What's your background? What skills do you have?
And what are you planning on selling?
Hi Jeff,
Our business grew out of an old software site that I'd been running, where I'd been selling advertising. A long time ago. Ah the good old days...
I came across a lot of good software, and saw that most of it was desperately in need of mar…
We picked the name on what we were doing at that time.
Big mistake.
Today we work with *far* more non-shareware companies, but the name is established with a hard-earned reputation. Constantly toying with a rename, and even have a company setup fo…
The post title says it all really, but for those wanting a little more detail:
"On April 23rd of this year, I offered a $100 Amazon gift voucher to the first person who could provide me with a good answer to one simple question:
How do I use Twitte…
Hi all,
Just a quick final reminder about tomorrow's Website Critique Webinar with Bob Walsh and myself, offering our years of experience to dissect, criticise and sometimes shred a website's appearance and setup.
Subjects covered will include the…
Just a quick note to let you know that the third and final Website Critique Webinar will be taking place on Wednesday August 26th at 5:00 PM UK time (12:00 Eastern, 11:00 Central).
I will be co-hosting the webinar with Bob Walsh of 47hats fame, and…
Hello all,
At this year's Software Industry Conference, we are again giving away a limited number of FREE 20 minute Google AdWords Consultation slots worth $133 each!
One of our company's Google AdWords Certified Professionals will sit down and go…
We're down to a mere 31.5 hours until the webinar kicks off, and I personally guarantee that every single website owner will get some good ideas and tips!
If you want to quietly watch the webinar in safety, no problem. We only jump on websites who'…
Profile Information
- I am interested in
- Learning, expanding, facts & figures!
- I am an expert in
- Google AdWords, Software Marketing, Behavioural Analysis
- Job title
- Director
- Company name
- SoftwarePromotions Ltd
- Web site
- http://www.softwarepromotions.com
Comment Wall (2 comments)
- At 4:37pm on November 13, 2008,
Scott Kane said… - Some sane and rational threads here, Dave. It's a nice relaxed place. :-)
- At 4:26pm on November 13, 2008,
Scott Kane said…
- G'day Dave,
Nice to see you here! :-)
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