Business of Software

The *business* of software

Dave Churchville
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  • San Diego, CA
  • United States
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What book do you recommend?

Not too many software-specific books I can think of, but a couple you probably already know: "Founders at Work" by Jessica Livingston - profiles a bunch of successful technology startup founders, mo…

Tagged: books, Business

Replied Oct. 20, 2009

What mail-list software do you use?

Have used a few over the years - currently liking MailChimp for their strong API support (we integrate it into our signup process) and lack of forced branding in the outgoing emails. Many of the othe…

Tagged: software, list, mailing

Replied Oct. 20, 2009

Sales function for SaaS vendors?

OK, I don't really separate sales and marketing in our business - anything that generates revenue is a good thing :-) Word of mouth, Google Ads, banners, newsletters, blogging, social media, affilia…

Tagged: saas, sales, startup

Replied Sep. 23, 2009

How to get initial funding (in the $5,000 range)

Hi Justin, This may not the type of response you're looking for, but here goes... If you truly believe in your idea, and more importantly, in your ability to execute it and to persist when things g…

Tagged: funding

Replied Sep. 23, 2009

 

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Dave Churchville replied to allan kelly's discussion 'What book do you recommend?'
Not too many software-specific books I can think of, but a couple you probably already know: "Founders at Work" by Jessica Livingston - profiles a bunch of successful technology startup founders, mostly software. "MicroISV - From Vision to Reality…
October 20, 2009
Dave Churchville replied to Rudolf F. Vanek's discussion 'What mail-list software do you use?'
Have used a few over the years - currently liking MailChimp for their strong API support (we integrate it into our signup process) and lack of forced branding in the outgoing emails. Many of the other services stick their logo at the bottom of your…
October 20, 2009
Dave Churchville added a blog post
When I first got started in software, now an embarrassingly long time ago, two things seemed obvious to me: 1. Software developers were like gods. We could create magic from thin air. Behold! 2. Normal people (non-developers) though apparently bei…
October 15, 2009
Dave Churchville is attending Neil Davidson's event
Business of Software 2009 at The Westin, San Francisco
November 9, 2009 at 9am to November 11, 2009 at 12pm
If you're interested in building long-term, sustainable and profitable software businesses then you should come to Business of Software 2009. Over two and half days in November you'll hear Joel Spolsky, Geoffrey Moore, Donald Norman, Paul Graham and…
October 15, 2009
Dave Churchville and Dr. Petri I. Salonen are now friends
September 23, 2009
Dave Churchville replied to Carl Schmidt's discussion 'Sales function for SaaS vendors?'
OK, I don't really separate sales and marketing in our business - anything that generates revenue is a good thing :-) Word of mouth, Google Ads, banners, newsletters, blogging, social media, affiliate partners, online webinars, etc. are all tactics…
September 23, 2009
Dave Churchville replied to Justin James's discussion 'How to get initial funding (in the $5,000 range)'
Hi Justin, This may not the type of response you're looking for, but here goes... If you truly believe in your idea, and more importantly, in your ability to execute it and to persist when things get tough, would you look back in 6 months or a yea…
September 23, 2009
Dave Churchville replied to Carl Schmidt's discussion 'Sales function for SaaS vendors?'
I'd say it depends on your target market. Where do they hang out? Online or mostly offline? Do they read specific publications, maybe even paper-based ones? Or are they 20-somethings, living entirely online reading RSS feeds and Twitter updates? Ma…
September 18, 2009
Dave Churchville is now a member of Business of Software
Welcome Them!
September 18, 2009

Profile Information

I am an expert in
Software as a service
Job title
Founder and CEO
Company name
ExtremePlanner Software
Web site
http://www.myclientspot.com
Blog
http://blog.myclientspot.com

Dave Churchville's Blog

Dave Churchville

Market Research for Software Developers, or How to Talk to Normal People

When I first got started in software, now an embarrassingly long time ago, two things seemed obvious to me:

1. Software developers were like gods. We could create magic from thin air. Behold!

2. Normal people (non-developers) though apparently being of an irrational, whiny sort without any technical skills to recommend them, still seemed to be in charge of, well, EVERYTHING.

I decided that if I could understand how normal people operate, then, combined with my magical software talents, I coul… Continue

Posted on October 15, 2009 at 1:04am —

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