What book do you recommend?

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Permalink Reply by Dave Collins on October 19, 2009 at 1:10pm

What's your background? What skills do you have?

And what are you planning on selling?

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Permalink Reply by allan kelly on October 19, 2009 at 4:56pm

I'm looking for books I might recommend to others more than looking for one for myself.

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Permalink Reply by David Filip on October 19, 2009 at 2:56pm

Four Steps to the Epiphany is absolute must and good addition to the Crossing the Chasm.

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Permalink Reply by Rudolf F. Vanek on October 19, 2009 at 8:54pm

The Irresistible Offer - Mark Joyner.

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Permalink Reply by Andrew Butel on October 19, 2009 at 11:36pm

I'm currently reading 'Think before its too late' by Edward De Bono. Its not about software at all, its about creative thinking and breaking out of the patterns that we get stuck in. Exactly what you want when brainstorming about a new product or business.

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Permalink Reply by allan kelly on October 20, 2009 at 8:09am

Thanks for all the good suggestions so far.

I know that many of the best books are not software focused, in this case though I'm looking for books whch are software business focused

Tow more suggestions I've had are
• Kawasaki: The Art of the Start (2006)
• Cusumano: The Business of Software (2004)

Anyone read these are have comments on them?

thanks

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Permalink Reply by Andy Brice on October 20, 2009 at 5:50pm

'In search of stupidity' is quite good if you want to know what NOT to do. It is also quite entertaining.

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Permalink Reply by Dave Churchville on October 20, 2009 at 8:53pm

Not too many software-specific books I can think of, but a couple you probably already know:

"Founders at Work" by Jessica Livingston - profiles a bunch of successful technology startup founders, mostly software.

"MicroISV - From Vision to Reality" and "The Web Startup Success Guide" by Bob Walsh - both software-specific books for startups - one more desktop product oriented, the other, obviously web-focused.

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Permalink Reply by Jeff Widman on October 21, 2009 at 5:45pm

A while ago Steve Blank (customer development guru) recommended "Marketing High Technology" about the Intel marketing wars in the 80's... I'm still int he midst of it, but I think it's very good.

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Permalink Reply by John Chawner on October 25, 2009 at 10:01pm

Mastering the Rockefeller Habits by Verne Harnish

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Crossing the Chasm by Geoffrey Moore

The Inmates Are Running the Asylum by Alan Cooper

The Mythical Man Month by Fred Brooks

Getting Things Done by David Allen

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Permalink Reply by Vasanth on October 27, 2009 at 12:04pm

Built To Last
- by Jim Collins co authored with Jerry porras based on their research project at Stanford University.
Though, this book is not about software business, I truly feel this is a must read book for every business man.

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Permalink Reply by Jody Burgess on November 5, 2009 at 9:54pm

The Tipping Point by Gladwell. This book was instrumental in helping us develop our word of mouth strategy.

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