Business of Software

The *business* of software

Doug Lane

Selling Software Online - e-Commerce Service Recommendations?

I am launching a new software product in early 2009, and one of the channels we are planning to sell through is online/e-commerce. I would prefer to use an outsourced e-commerce platform due to IT staffing limitations and concerns about storing customer credit card data, etc. internally. Does anyone have any recommendations (good or bad)? All roads seem to lead to Digital River, but I have heard that they are more of a premium service with a premium price point. I am looking for something flexible enough to accomodate different pricing models (subscription, perpetual, X months fee promos, etc.), but I am willing to trade off some of the value add offerings for a lower fee structure.

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Hi Doug- I work for Avangate, a competitor to DR, and have also been around the BoS world for sometime now. We offer a very sophisticated platform that fully supports pricing models such as subscriptions, promotions, perpetual licenses and more. I believe your information regarding DR having a premium pricing structure is accurate, although you do not necessarily need to sacrifice features and function to beat their pricing.

Feel free to contact me and I'd be happy to go into greater detail. I'll also be up near Westport for the holidays.

Casey

Casey S. Potenzone
VP, Sales - Avangate
casey@avangate.com

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Doug,

You'll want to take a look at FastSpring E-Commerce. It's quite an affordable solution built by the founders of RegNow and RegSoft as a next generation platform for software vendors that bypasses the legacy systems. FastSpring's focus is on customer service, flexibility, and reasonable pricing. There's a product demo you can check out if you'd like at: http://www.fastspring.com/

Drop me an email at dan at fastspring.com if I can be of further help.

- Dan

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Avangate is a partner of ours here at Acutrack and they come highly reccomended. Their service is stellar

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Appreciate the responses. We have been dialogue with Casey @ Avangate since his original response and have also taken a look at FastSping. Always good to see real customer feedback, so thanks Michael.

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