In-store sign printing solution

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Permalink Reply by Steve Jones on January 7, 2009 at 7:56pm

The thing is how many individuals would use this and is there enough or a market? Most supermarkets are part of a larger organization and they need to maintain lots of software, so is printing a big deal? Same for many retailers.

Now saying it's a bad idea, but I'd think you'd need salespeople to sell to corporations or you need to walk around and sample a few hundred businesses in your area and see if they're use it.

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Permalink Reply by Mark Dalgarno on January 8, 2009 at 10:40am

Supermarkets and other large retailers clearly have an existing solution for print creation so the question is what will your product offer that is different/better.

It's a sample of 1 but at the other end of the spectrum I worked in my dad's independent grocery shop during summer vacations. Most of his signs came in from the company that supplied the bulk of his groceries (Mace). The others he drew/wrote by hand on paper that came in special shapes e.g. stars, circles.

I'd also be concerned that individual stores wouldn't want to purchase any specialist printing hardware but would rather use a central resource. If your model was that they could design the signs over the Internet and have them printed at a central location that would get around that problem but then you're competing against printing companies not software companies and you'd also have to tackle the issue of getting the signs to them (probably next day to be of any use).

I guess this latter model is kind of like moonpig.com but for store signs rather than greetings cards. One idea would be for you to approach an existing sign-creation company and pitch the idea of an Internet front-end to them. (This may exist already of course so you'd need to research the competition).

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Permalink Reply by NP on January 8, 2009 at 11:03am

Mark Dalgarno said:

Supermarkets and other large retailers clearly have an existing solution for print creation so the question is what will your product offer that is different/better.

It's a sample of 1 but at the other end of the spectrum I worked in my dad's independent grocery shop during summer vacations. Most of his signs came in from the company that supplied the bulk of his groceries (Mace). The others he drew/wrote by hand on paper that came in special shapes e.g. stars, circles.

I'd also be concerned that individual stores wouldn't want to purchase any specialist printing hardware but would rather use a central resource. If your model was that they could design the signs over the Internet and have them printed at a central location that would get around that problem but then you're competing against printing companies not software companies and you'd also have to tackle the issue of getting the signs to them (probably next day to be of any use).

I guess this latter model is kind of like moonpig.com but for store signs rather than greetings cards. One idea would be for you to approach an existing sign-creation company and pitch the idea of an Internet front-end to them. (This may exist already of course so you'd need to research the competition).

Thanks Mark to your input.

I was working for the retailer Marks & Spencer in UK and I was involved in the development of label designing and printing software. Using this software, user can design their labels, asssociate a label with the product and print it in their local printer(deskjet/laserjet/specialized printer). Because of on-going promotions, this kind of system is a need of the business.

There are very few players who provide such a customized software in the market.

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