Business of Software

The *business* of software

Hi everybody,

How would you advertise a barcode recognition engine in order to attract the first customers? There are some well established companies on the market that are selling similar products since years, though I am confident that I can compete with them (accuracy, speed etc.)

Here is the link to it: http://www.nextsteps-software.com/indigo/

Thanks for any feedback.

Cristian

Tags: barcode, capture, data, engine, recognition, software

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Hi Cristian

Do you sell your product? I couldn't find anything online to suggest that you do sell it. The site isn't all that easy to navigate - ie the list on the left hand side is a static list and I would have thought they were links to explain/show in more detail the product features. The text boxes on the right hand side look like information only boxes but in fact are links to additional information - I have lots more feedback if you want to hear?

Email me as I work on this kind of stuff all the time - also you might be interested in my services in January - I'm starting a PR and Marketing business (an extension from the company I own and run today - www.blakesconsultancy.com) - I'd be happy to work with you further on taking your product to the marketplace

Regards
Fiona
http://www.blakesconsultancy.com

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Hi Fiona,

Thank you for your feedback. You are right on those things, i'll work on it.
Have a great 2009!

Best regards,
Cristian

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